"Jacobs is a brand of coffee that traces its beginnings to 1895 in Germany by Iohann Jacobs and is today marketed in Europe by Kraft Foods. Major markets are Austria, the Baltic countries, Macedonia, Bulgaria, Serbia, the Czech Republic, Germany, Hungary, Poland, Romania, Slovakia, Azerbaijan, Switzerland, Turkey, Iran, and Ukraine.

Under the direction of Klaus Johann Jacobs, who took over the company in 1970, Jacobs expanded into other fields. It merged with the Swiss chocolate company Interfood in 1982 to form Jacobs Suchard, and bought the American Brach's Candy in 1987, among other purchases. Jacobs Suchard, with the exception of Brach's, was sold to Kraft Foods in 1990.

Some brands of Jacobs are:

• Jacobs Krönung (marketed as Jacobs Monarch in some markets)
• Jacobs Night&Day
• Jacobs Cronat Gold"